Anyone can be a hero, even without a cape — this much was true during Animal Kingdom Foundation’s (AKF) celebration of their 10th Run Fur Life at Bridgetowne Destination Estates.
FOR THE ANIMALS
Run Fur Life is an annual fundraising event organized by AKF that benefits shelter animals, raises awareness about animal cruelty, and promotes responsible animal guardianship.
The event brought together over a thousand animal advocates in a celebration of compassion. Participants walked or jogged to help raise funds for AKF to continue their mission to speak up for animals.
This fun run also celebrated the unbreakable bond between humans and their animal companions as they ran to the finish line together.
THE RACE
The race started at 6 AM, with the 1-kilometer solo going first to the starting line. Next came the 1-kilometer duo participants, then the 3-kilometer solo, followed by the 3-kilometer duo, and lastly, the 5-kilometer runners.
Some runners (and animal companions, too) donned superhero costumes, such as Thor, Superman, Batman, Ironman, and Wonder Woman, to truly embody being a superhero.
After the race, 6ENSE, a PPop boy group, performed their songs onstage to liven up the tired runners.
GLOBAL ADOPTION WEEKEND
Shortly after the race wrapped up, a media roundtable hosted by Mars Petcare was held at Opus Mall, where they launched the second annual Global Adoption Weekend with AKF.
The initiative aimed to raise awareness about the benefits of pet adoption and to encourage more adoptions from animal shelters.
They emphasized the importance of adoption especially in the Philippines through the #TwoLivesChanged campaign that explained how adopting a shelter animal can change two lives: the animal’s and their human guardian’s.
There were also discussions that emphasized the importance of public and private partnerships in raising awareness on animal welfare.
MUTUAL BENEFIT
According to the Mars and CALM PAWS Survey, in 2025, 83% of people worldwide said that their animal companion improved their mental wellbeing, with younger adults more inclined to take care of an animal companion.
